You’ve just started a new retail business, and you’re looking for ways to get the word out about your shop. The first and easiest thing you can do is use bags to advertise your brand! S. Walter Packaging is a big believer in using bags as advertising. So, if you’ve been kicking around the idea of getting personalized bags for your store—now’s the time to do it, and here’s why.
The benefits of having custom printed bags don’t just cater to those hoping to use them as advertising. When you hand a customer a customized bag with your store’s information on it—you’re increasing your retail store’s credibility. Think about it. What would happen if you bought a $100 outfit, and the cashier clerk stuck your purchase into a left-over-take-out food bag from a restaurant down the street that went out of business? Boring! Now, imagine that same store taking that $100 outfit, wrapping it in tissue paper, and placing it into a customized bag with your store’s logo? It looks sophisticated. It looks chic! Customers like getting a nice bag, and it adds more value to their purchase.
A great looking bag is a valuable form of advertising. By adding customized bags to your store’s inventory you’re adding a sense of credibility to your organization. This credibility is carried out into the streets where other people see your customers’ carrying your product around town. Sooner or later, your store’s bag (and brand) will be as recognizable as the product you sell. Remember, the more exposure you have, the more your brand is recognized, the more your traffic increases, and the more your sales increase!
Probably one of the best ways you can use bags as advertising is through our environmentally friendly reusable bags. When you customize some of our totes, backpacks, or wine bags– you’re not only giving your customers a nice bag, but you’re ensuring these bags will be used (and seen by others!) in the future. When you give a customer a tote, chances are they’ll use the tote to go grocery shopping, or even carry them around town.
Some states have certain bag legislations that would hinder your ability to provide your customers with certain types of plastic bags, so a reusable bag is a viable option. There are plenty of ways you can engage your customers and encourage them to use these environmentally friendly bags. You could give them away, or sell them at a reasonable price. You could implement a discount program to those that come back and use the bags in your store. This gives your customers the incentive to use these reusable bags over and over.
You don’t just have to give these customized bags away in your store. Trade shows and events are the perfect place to give your potential clients a reusable bag with your logo. People are already looking for bags to hold the free swag they receive at these events, why not give them one with your logo on it? This is just another way to advertise your brand through bags.
So what are you waiting for? S. Walter Packaging’s Creative Team is waiting to create the perfect customized bag for your store or business. This is a great way to get your brand out in the streets, and recognizable for future customers. Don’t pass up the opportunity to use your bags as a stellar advertising method. Feel free to visit swalter.com and explore all of our bag options. Check out our catalog or get inspired by our LookBook, filled with great custom packaging examples! Once you’ve gotten an idea of what you would need, feel free to call one of our packaging consultants at 1.888.429.5673!
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